“Saigon Heat” is an Orès Group x Saigon Heat basketball team lyrics video project. To celebrate their 10th year anniversary, Saigon Heat wanted to deliver the message "All in mentality - 10 YEAR GLORY" in a musical way.
In this project, my responsibility is to design and create motion for the chorus part. "When I say Saigon, you say Heat now" has become Saigon Heat's team anthem for the last 10 years. Therefore, it is especially designed in the video. Different playful typographic treatments are applied when designing the chorus: weight variations; grid; angle and space to bring out the dynamic of the sport.
Workload:
Art Direction, Typography Design, Digital Showcase, Animation
Workload:
Art Direction, Typography Design, Digital Showcase, Animation
